01 / Practice area
Strategic PR & Media Relations
The tension
"Press lists don't earn coverage. Stories do."
Our move
Editorial-grade narrative, journalist-grade pitching, decades of newsroom relationships.
In a world drowning in content,brands don't need more volume.They need a steadier hand —direction over decibels.
Steer Communications — A manifesto
01The Approach
We don't amplify.
We give your story direction.
Most communications work begins with a media list. Ours begins with a business objective. From there we architect the narrative, engineer the moments that carry it, and place every asset where it can move audiences and markets.
86%
of consumers say authenticity decides which brands they choose.
3×
more qualified leads from brand storytelling than outbound.
72%
of brand crises are made worse by a weak communications response.
I
Listen
We start with your business, your room, your stakes. Insight before instinct.
II
Architect
We design the narrative, the messaging frame, and the moments that make it travel.
III
Steer
We execute across earned, owned, and influenced channels — and stay close when the stakes rise.
02About Us
Twenty years. Multiple Industries.One rare edge.
Steer is led by Bala Krishnan — one of the few communications practitioners in India who has built his career on both sides of the story. A decade in broadcast newsrooms. A decade in the C-suite, shaping how 12 brands across 26 markets were heard.
2026Founder, Steer Communications
2020–25Head of Communications, India & APAC — Stellantis
2019Head of Press Relations — Citroën India (Brand Launch)
2014–18DGM Corporate Comms — TVS Motor Company
2010–14Bureau Chief, South — Bloomberg-UTV
EarlierNDTV · CNBC-TV18 · Times Now
Praxis Gold · 2018Comms Team of the Year · 2× StellantisYoungest IAP Leader · APAC
03Capabilities
One partner.
Multiple practice areas.
Senior attention on every brief.
02 / Practice area
Brand Launches & Market Entry
The tension
"Most launches fade in 72 hours."
Our move
Architected reveals, multi-market sequencing, and the long tail that keeps the story alive.
03 / Practice area
Crisis Communications & Reputation Management
The tension
"When the room turns, most teams freeze."
Our move
Rapid response, spokesperson preparation, and the calm to steer through a 48-hour window.
04 / Practice area
Events & Corporate Emcee
The tension
"A great deck dies under a flat host."
Our move
Founder-led emcee, panel moderation, and live storytelling for the moments that get filmed.
05 / Practice area
Digital Marketing & Influencer Engagement
The tension
"Performance without point of view is just spend."
Our move
Social narrative, creator partnerships, and performance media tuned to the brand voice.
06 / Practice area
Video & Photography Production
The tension
"Stories travel further when they're shot for travel."
Our move
Premium film and stills built so every asset earns its place across earned and paid.
07 / Practice area
Newsletter Content & Design
The tension
"Most internal newsletters get deleted before the fold."
Our move
Strategic editorial planning, compelling design, and content that earns the scroll — from subject line to sign-off.
08 / Practice area
AI-Powered Communications
The tension
"Every team talks about AI. Few know where it actually moves the needle."
Our move
AI integrated into real communications workflows — content creation, media intelligence, and employee engagement — with strategic oversight, not just automation.
04Sectors
Built deep in the rooms where these industries are decided.
01
Automotive & Mobility
Passenger · Two-wheeler · EV · Motorsport · Luxury
↗
02
Consumer & Lifestyle
D2C · Electronics · Retail · FMCG
↗
03
Corporate & B2B
Technology · Finance · Infrastructure · Services
↗
04
APAC Market Entry
Global brands launching into India and the region
↗
05Why Steer
Four reasons brands stay past the launch.
01
Both sides of the story
Bala has sat in the editor's chair and the boardroom. That isn't a talking point — it's a 20-year operating advantage.
02
Senior attention. Always.
No layered account teams. No juniors running your brief. The founder is on every engagement, personally.
03
Built for APAC complexity
Twenty-six markets. Twelve brands. HQ alignment with a European parent. We've already lived your operating model.
04
Credibility that opens doors
Relationships with editors and decision-makers built over two decades of legitimate newsroom work. Trusted, not transactional.
06The Steer Room
Where the industry's most important conversations happen.
A video podcast series on Corporate Communications and Public Relations in India is in the works. Something worth waiting for.
Coming SoonEpisodes dropping soon · Stay tuned
Let's start a
conversation.
If you're building a brand that deserves to be heard, we'd love to hear from you first.
Typical response: within 48 hours